
Solutions
Lustra specializes in turning occupancy challenges into thriving communities through data-driven strategies and creative brand positioning. Our mission is clear: accelerate lease-ups, unlock occupancy opportunities, and build resident loyalty that lasts.
Our solutions go beyond traditional marketing. From creating or revamping technology stacks to portfolio analysis, lease-up strategy, centralized leasing, and public relations, every service is designed to streamline operations, elevate brand equity, and drive measurable performance.
Suite of Solutions
The Hourglass Solution

Ideal for: Clients who need flexible, on-demand support at an hourly rate.
Marketing Strategy & Consulting
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Online advertising or review audits, reputation management strategy, and competitive market analysis
Creative & Content Services
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Copywriting for ads, websites, blogs, and email marketing
Design & Visual Support
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Online and printed collateral design and social post design
Digital Marketing Support
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Google Business Profile optimization, website updates, digital paid ad campaign set up and review
Leasing & Resident Engagement
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Scripts, templates, and event planning
The Spotlight Solution

Ideal for: Defined and scoped projects.
Branding & Identity Projects
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Company or community branding or rebranding
Marketing Collateral Development
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Company or community collateral design & copy
Digital Presence Projects
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Company or community website design or redesign
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Reputation management promotion
Campaigns & Promotions
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Marketing campaigns for company promotion, grand openings, resident engagement, or occupancy push
Marketing Analysis
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Competitive analysis and positioning report
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Online advertising or reputation audits
The Fractional Brilliance Solution

Ideal for: Fractional Executive Leadership
Strategic Leadership
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Serve as an interim or fractional marketing executive
Campaign & Channel Oversight
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Oversee the execution of digital, print, and experiential campaigns
Stakeholder Communication
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Represent the company as a marketing leader and present marketing performance to ownership or executive teams
Technology & Systems
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Audit and optimize MarTech | PropTech stack and lead integration
Quick Solutions
VIP DAY
One Day. One Fee.
Decades of Experience

30-Day Sprint
Strategic Marketing Consultant
