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Solutions

Lustra Multifamily Consulting empowers developers, operators, and portfolio owners with data-driven marketing strategies and operational innovations designed to optimize asset performance, and enhance brand equity.

Solutions include: technology integrations, portfolio analysis, project management, lease-up strategy, brand positioning, centralized leasing, and public relations, each designed to streamline operations, increase occupancy, and drive long-term success.

Suite of Solutions

1

The Hourglass Solution

​Ideal for: Clients who need flexible, on-demand support at an hourly rate.

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Marketing Strategy & Consulting

  • Online advertising or review audits, reputation management strategy, and competitive market analysis

Creative & Content Services

  • Copywriting for ads, websites, blogs, and email marketing

Design & Visual Support

  • Online and printed collateral design and social post design

Digital Marketing Support

  • Google Business Profile optimization, website updates, digital paid ad campaign set up and review

Leasing & Resident Engagement

  • Scripts, templates, and event planning

2

The Spotlight Solution

Ideal for: Defined and scoped projects.

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Branding & Identity Projects

  • Company or community branding or rebranding

Marketing Collateral Development

  • Company or community collateral design & copy

Digital Presence Projects

  • Company or community website design or redesign ​

  • Reputation management promotion

Campaigns & Promotions

  • Marketing campaigns for company promotion, grand openings, resident engagement, or occupancy push

Marketing Analysis 

  • Competitive analysis and positioning report

  • Online advertising or reputation audits

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3

The Fractional Brilliance Solution

Ideal for: Fractional Executive Leadership

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Strategic Leadership

  • Serve as an interim or fractional marketing executive

Campaign & Channel Oversight

  • Oversee the execution of digital, print, and experiential campaigns

Stakeholder Communication

  • Represent the company as a marketing leader and present marketing performance to ownership or executive teams

Technology & Systems

  • Audit and optimize MarTech | PropTech stack and lead integration

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