Meet Katie Nelson

With over 18 years of multifamily expertise, Katie Nelson has become the go-to marketing consultant for developers, owners, and operators who want to scale smarter. As CEO & Marketing Growth Partner of Lustra Multifamily Consulting, she empowers portfolios by accelerating lease-ups, unlocking occupancy opportunities, and building resident loyalty that lasts.

Katie’s career reflects a powerful blend of strategic foresight, creative storytelling, and a results-driven approach that consistently elevates asset performance. Her deep understanding of the ever-evolving multifamily landscape allows her to craft marketing strategies that don’t just fill units—they transform communities into places residents are proud to call home.

At the heart of her work is a mission: to fuel multifamily communities with marketing that drives measurable momentum, retention, and long-term success.